Sustainable Wine Roundtable (SWR)

Posted May 26th, 2021 in News & Updates

What sustainability means in wine

More than a dozen wine companies and other key organizations have combined forces to create the Sustainable Wine Roundtable (SWR). Please join us.

The SWR will be a globally-minded non-profit that will do the following, in concert with the wine industry and other key sustainability experts:
  1. Working with existing certification initiatives and all key stakeholders, develop a global sustainability standard. The standard will define terms and best practices, set benchmarks and metrics, and convene a common language -- all essential for the wine sector to meet its social and environmental responsibilities.
  2. Become a global, multi stakeholder platform for dialogue, advocacy, collaboration, tool sharing and active problem solving -- essential for the wine community to go beyond its civic responsibility and take its place as a sustainability leader.
  3. Provide practical guidance to responsibly produce and market high quality wines, to raise awareness and engage consumers with clear and credible claims.

Find out more about the SWR with this brief presentation, just click here. Here’s a recent short piece explaining more in the wine media:

Our founding members to date include: Systembolaget, Alko, Vingruppen, Catena Institute of Wine, BSI, Waitrose & Partners, Grupo Avinea, BLB Vignobles, Ste. Michelle Wine Estates, Treasury Wine Estates, Amorim Cork and Sustainable Winegrowing British Columbia (SWBC). 

We are also supported by a number of other organisations and individuals including: Richard Bampfield MW, Gregory Jones, director of the Evenstad Center for Wine Education, Dr. Hans Reiner Schultz, president of Geisenheim University, Kirk Wille, president of Loosen Bros. USA, Lauren Holman of Château Léoube and Sally Evans, owner of Château George 7. 

The Sustainable Wine Roundtable will be announced on June 2, 2021 at our Future of Wine Americas conference (join us, the event is free). The opportunity to become a founding member will close on July 3, 2021.

Please contact Tom Owtram, outreach and development manager, at to discuss joining the SWR. Let’s start this journey together.
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